The Wisdom of Hafez Shirazi

In a world where luxury dazzle with opulence and spectacle, TOULOU takes a quieter, more soulful approach — weaving ancient Persian mysticism into every order that journeys from our studio to your doorstep.

With each TOULOU shipment, you won’t just receive an exquisitely handcrafted piece. Hidden within the packaging lies a secret gift: a randomly selected omen from the timeless verses of Hafez Shirazi, the 14th-century Persian poet whose mystical words have enchanted seekers for centuries. 

This randomly picked verse, is a poetic oracle that invites reflection and inspiration. These omens aren’t fortune-telling gimmicks; rather, they are gentle whispers of wisdom, meant to connect you to your inner self and the greater universe.

TOULOU’s ritual is inspired by the Persian celebration of Yalda Night — the longest and darkest night of the year. On this special occasion, friends and family gather to eat, drink, and immerse themselves in poetry.

The feast features fruits and nuts, with pomegranates and watermelons taking center stage. The vibrant red colour of these fruits symbolizes the crimson hues of dawn and the glowing spark of life itself — a hopeful promise that light will return even after the darkest night.

During Yalda, families open the Divan-e Hafez — a treasured collection of Hafez’s poems that often grace Iranian bookcases year-round. Each person randomly selects a page, which serves as a poetic guide, a meaningful omen to focus on for the days, months, or even years ahead.

As you unwrap your TOULOU creation, you unwrap a bridge between centuries, between cultures, between your own spirit and the poetic wisdom of a man who believed in the healing power of love, beauty, and mystery.

So next time your doorbell rings and your package arrives, prepare to receive more than a luxury item — prepare to receive a whisper from Hafez, carried across time, just for you.

Night in Tehran.